3 Reasons You Should Email Customers Regularly

Communicating with your customers regularly has many benefits. Here are 3 reasons that you should be emailing your customers.

1. You Remind Customers That You Exist.

In a world full of distractions it is easy to forget names, faces, and places that you see in passing. You work hard to grab the attention of your ideal customer, and you get clicks from your content, but your posts don’t convert to sales, and you soon become another forgotten resource.

You want your clients to remember who you are, what you do, and why they need you. Contacting customers regularly ensures you stay on their radar, so when they need you they know exactly where to find you.

2. You Build Relationships.

Building a relationship with your customers develops trust. Where there is trust, there is a feeling of security, and if you can make your customers feel secure they are more likely to purchase from you.

Start your emails by addressing your customer by name, and send your emails from a monitored email address, not a “donotreply” email. You want your customers to feel like they can press reply and reach you easily.

3. There Is A Potential For Sales

What do Bakers, Dentists, Photographers, Lawyers, Tattoo Artists, Doctors, and Pet Sitters all have in common? They all have the goal to help people whilst making money. While many businesses start as a passion, they develop into an income stream with business goals. I have yet to meet a business that does not have “increase income” on its to-do list. Email is great for creating more income, especially if you have built a relationship with your customer. Remind your customer how you can help them and why they need to buy from you.

You have created scroll-stopping content and captured contact details for your ideal audience, so why are you NOT sending them emails?

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