Why You Need to Be Emailing Your Customers (Like, Yesterday!)

Email marketing is your secret weapon in a world buzzing with notifications, social media overload, and endless distractions. Without it, your business can easily get lost in the noise. Your audience might stumble upon your content, maybe even click on it—but if they don’t hear from you again, chances are you’ll become just another forgotten name in their digital dustbin.

Email marketing isn’t just about sending messages—it’s about building relationships, keeping your brand top-of-mind, and ultimately increasing sales. With the right strategy, your emails can cut through the noise, capture attention, and turn passive subscribers into loyal customers.

Here’s why you need to be in your customers’ inboxes regularly:

1. You Remind Customers That You Exist

Think about the last time you walked past a shop, made a mental note to check it out later, and then…completely forgot about it. Happens all the time, right? The same thing applies to online businesses.

You work hard to attract the right audience, but without consistent follow-up, they’ll move on to the next shiny thing. Regular email marketing keep you top of mind, so when they’re finally ready to buy, they remember exactly where to go—you.

Pro Tip: Set up a simple email sequence to reintroduce your brand, share your best content, and remind subscribers why they joined your list in the first place.

2. You Build Trust and Relationships

People buy from businesses they trust. And trust isn’t built overnight—it’s nurtured over time. When you pop into your subscribers’ inbox with valuable insights, helpful tips, or even just a friendly check-in, you’re reinforcing that relationship.

A study by Campaign Monitor found that personalized emails deliver 6x higher transaction rates. Simple touches, like addressing customers by name and using a real email address instead of a “donotreply” one, make all the difference.

Pro Tip: Encourage two-way communication. Make sure your emails come from a monitored inbox so customers can reply and engage with you directly.

3. Email Marketing = More Sales

Whether you’re a baker, lawyer, tattoo artist, or pet sitter, one goal remains the same: making money while helping people. And if you’re in business, increasing revenue is always on the priority list. An effective email marketing strategy ensures that you’re reminding your audience how you can help them and why now is the best time to take action.

Email is a powerful sales tool—especially when you’ve already built trust. According to HubSpot, email marketing generates $42 for every $1 spent. That’s a return you can’t ignore! Regularly remind your audience how you can help them and why now is the best time to take action.

Pro Tip: Use a mix of educational content, customer testimonials, and special offers to create emails that actually convert.

4. Your Audience Wants to Hear from You

One of the biggest myths in email marketing? Thinking your audience doesn’t want your emails. If they signed up for your list, they want to hear from you! The key is delivering value, not just promotions.

According to Mailchimp, industry-average open rates range from 15-25%, proving that people do engage with valuable email conte

People open emails that entertain, educate, or solve a problem. If you consistently provide useful content, they’ll look forward to seeing your name pop up in their inbox.

Pro Tip: Mix up your content. Send behind-the-scenes updates, industry news, personal stories, and yes—occasional promotions.

5. You’re Leaving Money on the Table If You’re Not Sending Emails

You’ve already done the hard part—attracting the right people and getting them to subscribe. But if you’re not following up, you’re missing out on potential sales.

Your audience wants a nudge. Maybe they got distracted, hesitated, or just needed a little reassurance. A well-timed email can be the difference between a lost sale and a loyal customer.

Pro Tip: Set up an abandoned cart email sequence if you sell products, or a follow-up sequence if you offer services. These simple automations recover lost revenue with minimal effort.

The Bottom Line? Hit Send Already!

Email marketing isn’t just an afterthought—it’s a game-changer for your business. It keeps you top of mind, builds relationships, and drives revenue. So if you’re not regularly emailing your customers, the real question is: why not?

Start today. Send a check-in email, share a valuable tip, or remind your audience why they signed up. The sooner you hit send, the sooner you’ll see results.

Looking To Learn More?

Tips For Creating Content Pillars

If you’re thinking about starting a content pillar strategy, we’ve got good news: it’s easier than it sounds! Content pillars are one of the most effective ways to build a long-lasting presence on social media, and they can also provide new opportunities for your business. But what exactly is a content pillar? And how do you go about creating them in the first place? Well, read on for our tips.

Read More