How to Write an Effective Blog Post | The Idea and The Structure.

Writing a blog is more than just putting words on a page; it’s about conveying a central idea effectively and backing it up with evidence. When you learn how to write in a structured way and use blog headings, not only do you keep the viewer on the page longer, which in turn tells Google, “Hey, this page is interesting, send more people here.” If you are ready to learn how to write an effective blog post, read on.

Step One: Identify Your Main Idea

A Main idea is the message you want to convey to your readers. It should be clear and to the point. Your main idea will guide the entire content of your blog, ensuring that all the information you include is relevant and contributes to the overall message, helping you to develop an impactful blog article.

Step Two: Structure Your Blog

Once you have your main idea, note how you want your blog post to be structured. A well-structured blog typically includes:

1.Introduction: Introduce your idea to the reader; tell them why the topic is important and why they should keep reading.

2. Body: Add a detailed explanation of your main idea, and use examples and evidence to support your opinion or facts. Create a sub-section for each supporting point. 

3. Conclusion: Summarize the points you made in the body of the blog, and restate the main idea. This is a great place to offer a call to action that encourages readers to implement what they have learned or to buy your product.

Step Three. How To Write an Effective Blog

To make your blog convincing, you must support your main idea with facts, examples, and logical arguments. Here’s how:

Use Statistics

Data and statistics provide concrete evidence that can prove your claims.

For example, statista’s research department found that 94.6 percent of internet users reported doing so via smartphones in quarter 3 of 2023. 

Incorporate Expert Opinions

Here is an example: Surfing the internet from smartphones has become second nature, while most adults feel they use it “just the right amount.” Kristy Fusilier, PhD, LPC-S, explains that smartphone addiction is a problem amongst her patients. 

If you referenced an expert, include a link to their article. Including links to relevant work boosts your search engine optimization while crediting the expert.

Step Four: Use Headings

Always break down a blog post into sections. Blog headings play a massive part in making those sections easy to read, turning your writing into an impactful blog post.


Headings help break down the content into manageable sections, making it easier for readers to follow and understand your argument. I like to keep my blog sections to no more than three sentences per paragraph.

Enhance Readability

Life is busy. Most people who discover your blog will scan it before reading the full article. Blog Headings make your blog more scannable, and the headings help them find the most relevant sections.

Improve SEO

Search engines use headings to understand your blog’s structure and main topics, which can improve your blog’s visibility in search results. Blog Headings are not just a more prominent font set to bold; they are a specific HTML command that search engines look for when crawling your site. Headings are indicated as H1, H2, H3, etc. H1 will display your main idea, and H2 will be used for your primary subheadings. 

Final Notes

Writing an impactful blog involves:

  • Clearly defined main idea.
  • Structuring your content to support this idea.
  • Backing it up with evidence.
  • Using headings to increase readability and search engine optimization.

When you include all the steps, you can create a blog that is informative, engaging, convincing, and well-structured, keeping the reader on your website for longer.

Ready To Take Your Blog To The Next Level?

Take your blog writing to the next level with my free Blog Structure Cheat Sheet! This quick reference guide will help you master the art of structuring a blog posts, making them more readable and outline where and when to use each heading type. Click the link below to access the free cheat sheet.


You’ll soon be able to create blogs that captivate your audience and boost your online presence. Happy blogging!

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